Disney’s Recent Struggle in TV Industry ===

Disney has been a pioneer in the entertainment industry, and its television division has been a significant part of its success story. However, the company has recently been facing some difficulties in the TV industry. Disney’s viewership numbers have been declining, and its market share has been shrinking. The company has been struggling to keep up with the changing viewing habits of its audience and the rise of streaming services. In this article, we will delve deeper into Disney’s recent struggles in the TV industry and explore the reasons behind them.

Reason 1: Changing Viewing Habits and Streaming Revolution

One of the primary reasons behind Disney’s recent struggle in the TV industry is the changing viewing habits of its audience. With the rise of streaming services like Netflix, Amazon Prime Video, and Hulu, viewers have become more inclined towards on-demand and ad-free content. Traditional cable TV providers have been losing subscribers at an alarming rate, and Disney has not been immune to this trend.

To adapt to these changes, Disney launched its own streaming service, Disney+, in 2019. The service has been successful in acquiring a significant number of subscribers, but it has not been enough to offset the decline in viewership of Disney’s traditional TV channels. Moreover, the streaming service has also resulted in cannibalization of its own revenue as viewers shift from traditional channels to Disney+.

Reason 2: Tough Competitors and Shrinking Market Share

Another reason behind Disney’s recent struggle in the TV industry is the tough competition it faces from other players in the market. The rise of streaming services has led to the entry of new players in the market, such as Netflix and Amazon Prime Video, which have disrupted the traditional TV industry. These players have been successful in acquiring a significant market share, and Disney has been struggling to keep up.

Moreover, traditional cable TV providers have also been facing tough competition from new players such as YouTube TV and Sling TV, which offer cheaper and more flexible packages. These providers have been successful in acquiring a significant market share by offering a better value proposition to customers. Consequently, Disney has been losing its market share to these players, resulting in declining viewership and revenue.

Reason 3: Creative Challenges and Risk Taking in TV Programming

Creative challenges and risk-taking in TV programming have also been a significant reason behind Disney’s recent struggle in the TV industry. Disney has been known for its family-friendly content, and while this content has been successful in the past, it has struggled to keep up with changing audience preferences. Viewers today are more interested in shows that are edgier, darker, and more complex.

Disney has been trying to address this issue by taking more risks with its TV programming. It has been investing in shows like The Mandalorian, which have been successful in attracting viewers with their edgier content. However, these shows have also been risky investments, and Disney has not been entirely successful in replicating their success across its entire programming portfolio.


Disney’s recent struggle in the TV industry has been a result of several factors, including changing viewing habits, tough competition, and creative challenges. However, the company has been quick to adapt to these changes by launching its own streaming service and investing in edgier content. Nonetheless, the TV industry remains highly competitive, and it will be interesting to see how Disney continues to evolve and adapt to stay relevant in this ever-changing landscape.

By Manali